Tag Archives: fair skin

The wish of a fairer complexion is closely knitted in the culture of our country. Beauty is directly associated with how fair a person is and for this reason, Pakistan is considered as a very attractive market for the fairness creams and beauty products which earn a considerable profit from the targeted audience. According to an article published in Dawn, a survey conducted to assess the TV commercials of fairness creams concluded that the benefits in the ads are overstated and skin fairness creams did not work for about 56% of the young girls interviewed.

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